Dear Clients and Friends,
If you’re thinking about buying or selling a home this year, you’ve likely been keeping an eye on the housing market — and there’s certainly a lot to watch.
For those planning to sell, I want to share a timely and important reminder: pricing your home correctly from the start is one of the most strategic decisions you can make.
In today’s market, it might be tempting to "test the waters" with a higher price, assuming you can adjust later if needed. However, the first two weeks your home is listed are critical — that’s when it attracts the most attention from serious buyers. An overpriced listing can deter potential interest right from the start, and as days on market increase, so can buyer skepticism.
Another key factor: interest rates remain a significant consideration for buyers. Even slight rate increases can impact affordability and limit the pool of potential buyers. Pricing your home at true market value helps you stay competitive and can even spark multiple offers, leading to a faster, smoother sale.
That’s why correct pricing and strong presentation go hand in hand. To help your home stand out, we’ve created a Home Staging Guide filled with easy, impactful tips to make a great first impression. From curb appeal to interior flow, these proven strategies can make a real difference.
We’ve also published a new blog post that dives deeper into smart pricing — be sure to check it out here.
Not sure how to determine the right price? That’s where I come in. As your trusted real estate advisor, I use data-driven market analysis, deep local knowledge, and the backing of the full PureWest network to help guide every step of your sale.
With summer officially kicking off in just a few weeks, I hope you're enjoying the longer days, warmer temps, and have some fun things planned! Whether you're ready to move or simply curious about what your home might be worth in today’s market, don’t hesitate to reach out. I’d love to connect and share what we’re seeing right now.
